The Next Era of Media Planning
Building Cohesion in a Fractured Mediascape
Media planning has always been about finding connection in complexity, but today’s ecosystem is testing that skill like never before. With AI reshaping workflows, traditional search losing ground to agentic discovery, and audiences scattering across creators and nascent platforms, planners are rewriting the playbook in real time.
From designing full-funnel strategies that unite brand and performance, to operationalizing test-and-learn frameworks across emerging channels, to anchoring campaigns around cultural and sporting moments that command mass attention, the craft of planning is an unending exercise in agility.
Join us as we explore how the industry’s most forward-thinking planners are building smarter, faster, and more connected strategies in a fractured and fragmented media landscape.
Featured Speakers
Debbie Beisswanger
Senior Vice President of Brand Marketing
Dutch Bros
Chris Rogers
CMO
Arizona Lottery
Tyler Goldberg
Director, Political Strategy
Assembly Global
Chris Potts
VP, Marketing Analytics & Operations
Mariner
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience everything Scottsdale has to offer
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Some Attendees Include
Don't Take Our Word For It
"The Summit was such a well thought out, highly curated experience. I was lucky enough to be part of a panel and host a roundtable, and really appreciated the discussions. I loved the size of the Summit – it was just enough attendees without being overwhelming, and it gave me a great opportunity to meet more people and connect throughout the three days together. Also, awesome job with food..."
Megan Jones
Chief Media Officer, Digitas
Meet Some of our Sponsors
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?