Screens, Streams and Strategy
Rethinking TV and Video Buying for a Fragmented Future
TV and video advertising is no longer confined to primetime or programmatic. It’s everywhere. From Amazon’s Thursday Night Football to TikTok's shoppable streams, audiences are scattered across platforms, content formats and screens. That fragmentation is forcing advertisers to get sharper, faster and more creative in how they plan, buy and measure.
What do smarter, more agile buying strategies look like in a world of rising costs and tighter targeting regulations? How do we balance brand equity with performance metrics in an increasingly accountable media environment? How do we lock AI to be a powerful co-pilot in planning, buying and creative versioning?
At this winter’s TV & Video Insider Summit, we’re tackling the trends that are reshaping our most storied advertising platform. We’ll learn how to measure full-funnel results from every dollar invested. We’ll debate the cultural currency of creators, gaming and celebrity sponsorships. We’ll connect premium storytelling with real business outcomes.
This is where performance meets planning, upper funnel meets bottom line and brand building meets behavioral data.
Featured Speakers
Navin Sharma
CMO
Church's Chicken
Jon Halvorson
CMO
Kenvue
Missy Nadler
Director, Global Media (Sports)
Electronic Arts
Zach Lain
Director, Data Partnerships
PepsiCo
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience Park City
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Featured Attendees
Don't Take Our Word For It
“The most valuable part of the summit was connecting & reconnecting with the media community. In this post-covid/remote world, we have lost a bit of the human touch to our industry. I learned, made new friends & got to experience a city I have never been to… I will definitely be back! Thank you for the thoughtful week, MediaPost!"
James Monderine
Director, Media at Zillow
Meet Some of our Sponsors
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?