The Diner of Tomorrow is Here
Pop Culture, Loyalty and Unique Dining Experiences
It used to be that if a QSR was convenient, at a good price, and had decent food, it would earn customer loyalty. Nowadays QSRs have to be on top of their game to attract and retain diners. Gen Z diners are also less loyal than previous generations.
In order to stand out, QSRs have used a variety of tactics. They have revamped their loyalty programs, turned to unique dining experiences with experiential activations, infused pop culture into their marketing by collaborating with other brands or IP, as well as drawn ideas from the past via nostalgic marketing. They are also listening to diners and highlighting their ingredients as a focal point in their marketing to show quality.
AI is continuing to play a role in personalization and segmentation. But is it enough? How do QSRs drive measurement for these various tactics to convince leadership and ultimately win ROI?
Featured Speakers Include
Sarah Weeden
Senior Director of Advertising & Creative
Papa Johns
Terri Rigney
Principal Program Lead, Market Insights
Chick-fil-A
Casey Terrell
Vice President of Marketing
Blaze Pizza
Donna Tuttle
Vice President of Marketing and Communications
Whataburger
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers program our content, featuring only in-house brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience everything Austin has to offer
Evening
Dinners
Regroup with everyone from the summit to relax and network over cocktails and dinner
Some Attendees Include
Don't Take Our Word For It
"Brand Insider Summit: QSR provided an opportunity to connect with multiple brand-side marketers and openly discuss the challenges and successes we were experiencing in our various businesses. There was a great mix of content and time to connect, so you felt like you were genuinely able to learn and form a connection. I look forward to future Insider Summits!"
Alicia Mowder
SVP, Product Strategy & Insights at Panera
Meet Some of our Sponsors
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?