Beyond the Script
What it takes to earn patient trust from the first symptom to the refill
Long before a diagnosis, someone notices a symptom and starts searching. They ask AI what it means. They read forums. They wonder whether it’s worth bringing up with a doctor. By the time they’re in the exam room, they already have an opinion about the condition and the treatments for it. Then, the journey continues through copays, caregiver conversations, and the daily choice to keep taking it.
For pharma marketers, every one of those stages is a chance to show up. The brands pulling ahead build awareness early, earn credibility in the places patients look first, and stay useful long after the script is written.
At this winter’s Pharma & Healthcare Insider Summit, we'll dig into how we actually earn trust. We’ll look at reaching people before diagnosis and how to earn a place in AI answers. We'll talk about the direct-to-patient models and the caregivers who quietly shape treatment decisions. And we'll debate the 2027 media mix and how to measure built on behavior change rather than clicks.
Previous Speakers Include
Ridhi Sharma
Global Marketing Director
Sanofi
Jaime LaMontagne
CMO
Astrin Biosciences
Tarak Shah
Sr. Director, Digital
Bayer
Nancy Tiran
Head of Procurement
AstraZeneca
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers program our content, featuring only in-house brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience everything Longboat Key (Sarasota) offers
Evening
Dinners
Regroup with everyone from the summit to relax and network over cocktails and dinner
Previous Attendees Include
Don't Take Our Word For It
“Having a unique opportunity to engage with a curated list of attendees enabled more in-depth conversations and connections than typical formats. The close engagement with other Insiders yielded a greater network and insights into where our industry is headed at a critical time in a way that transcends reading about it.”
Jenny Smuland
Associate Director, Media Astrazeneca
Meet Some of our Sponsors
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?