Who's Actually in Control?
Automation, Accountability, and the Case for Human Judgment
The platforms promise smarter bidding, better targeting, and faster optimization. But ask any performance marketer running these systems day to day, and you'll get a more complicated answer about who's actually steering, whether the machine is optimizing for your goals or its own, and what it costs to wait for cleaner data while competitors move first.
At this year's Performance Marketing Insider Summit, we're pulling apart what it means to stay in control. We'll dig into the black box of AI buying platforms, how search is adapting now that AI Overviews sit above the results, and how earned media is becoming the new path to getting cited. We'll make the case for paid search fundamentals, compare notes on creators, CTV, social and content as real performance channels, and figure out where next year's dollars go. And we'll talk about what no algorithm can do for you: setting guardrails and making the call.
If you've ever stared at a dashboard and wondered whether the platform is actually telling you the truth, you're in the right room.
Previous Speakers Include
Jennifer Clayton
Brand Growth Marketing Director
Volkswagen
Katie Conrad
General Manager - Retail Marketing
Delta Air Lines
Mike Jacobs
Chief Growth Officer
Consortium Brands
Bill Liftfin
VP of Performance Marketing
Consumer Cellular
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience Park City
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Previous Attendees Include
Don't Take Our Word For It
"This conference has become invaluable to me. Meeting incredibly smart and like-minded people in the industry is something that is very rare. The quality of the content and collaboration is unrivaled with any other conference I have been apart of. Most conferences can be sterile, but this one is very personable. I have become quite close with a number of the participants through out the years. The networking alone is enough of a draw to come, and then the scheduling of the content is a perfect combination."
Annie Stickney
Executive Director of Omnichannel Analytics at JPMorgan Chase
Meet Some of our Sponsors
Premier Sponsor
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?