Decoding Programmatic’s Complex Ecosystem
How AI, targeting and emerging inventory have changed the game
In a *gasp* shocking turn of events, Google has back-tracked on its plans to depreciate the third-party cookie.
While every programmatic media buyer let out a collective sigh of relief of “I told you so,” the need to diversify our ad strategies isn’t going anywhere. Some are pivoting back to contextual advertising; others are looking for alternative solutions to reach audiences and build their first-party data reservoirs. Even more are taking a hard look at their marketing technology and data strategy that powers this media machine.
At this summer’s Data and Programmatic Insider Summit, we’re peeling apart the pieces of programmatic advertising. We’ll look at newer channels like CTV, gaming, YouTube and digital OOH. We’ll debate the best way to unlock retail media insights. We’ll wonder if AI will, in fact, take our jobs one day. We’ll lament over media-mix modeling and measurement transparency. But at least we’ll have a little fun doing it.
Featured Speakers Include
Sean Edwards
Director of Programmatic & E-Commerce
Exverus Media
Angelica Aguirre
Director, Integrated Experience Planning - Leqvio & Pelacarsen (ASCVD/Cardiovascular)
Novartis
Haley Wiaz
Head of Media Innovation
Scale Marketing
Tom Burchill
Group Director | Head of Programmatic
Performance.Monks
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience everything Lake Tahoe has to offer
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Some Attendees Include
Don't Take Our Word For It
“The topics were highly relevant to the current industry landscape, and the speakers were insightful and delivered engaging presentations. It was a great opportunity for me to connect with like-minded professionals and build relationships (professionally and personally). The event was well-organized, and the networking opportunities were invaluable. I look forward to attending future events and continuing to stay ahead in the ever-evolving world of programmatic media.”
Helen Chung
VP of Performance Investment at Havas Media
Meet Some of our Sponsors
Premier Sponsor
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?