Marketing Automotive @ the LA Auto Show

The automotive industry is entering a new era. With regulatory pressures easing, electrification strategies evolving and affordability becoming a top consumer concern, marketers must rethink how they position products and brands. How do brands communicate value, inspire confidence and drive sales amid constant change? For automotive marketers, the challenge isn't simply selling cars—it's helping customers make sense of a rapidly changing marketplace. Join industry leaders as we explore the strategies, technologies and storytelling approaches helping marketers adapt to shifting market realities and connect with today's car buyers. The road ahead may be uncertain, but the opportunity to lead has never been greater.