The Next Era of Fandom
Coming together at the intersection of teams, fans and brands
Sports are the backbone of U.S. culture. They dominate watercooler conversations. Weddings are planned around them. One sport owns a day of the week. We’re not dealing with consumers; we’re dealing with fanatics. Sports marketers must step up their game to turn that passion into action.
How do we move beyond logo rights to fan-first activations? Generative AI has fundamentally changed the fan experience, but is it for the better? How do we unlock real-time content delivery and data-driven personalization without sacrificing the integrity of the game?
Only at Brand Insider summits do you move beyond the theoretical and unlock insightful and actionable strategies from the best in sports marketing. We’ll dive into how media rights and content distribution have shifted as streaming expands. We’ll talk about how women's sports isn’t just a moment, it’s a movement. We’ll dissect growth strategies to engage international fans. Join us in Park City for our inaugural Sports Marketing Insider Summit to discuss how partnerships, storytelling and technology are redefining the fan experience.
Featured Speakers
Jeff Roach
CMO
Heat Wave Visual
Hope Tannenbaum
VP, Membership
NBA
Laura Statuti
Director of Global Fan Engagement
NFL
Nicholas Robinson
Global Integrated Marketing | Wearables
Meta
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience Park City
Evening
Dinners
Regroup with everyone from the summit for a networking dinner
Some Attendees Include
Don't Take Our Word For It
"I’ve never been part of such a small, intimate setting that prioritizes networking, relationship building, and the candid exchange of ideas, tools, learnings, successes, and challenges amongst industry peers, while eliminating the usual, high-pressure sales pitches. I felt welcomed into the...community on day 1....The vendors treated me like a person—not just a potential sale—and seemed genuinely interested in getting to know me, my businesses, and planting seeds for long-term partnerships. Thanks for hosting these amazing events, Media Post, and huge kudos to all the sponsors who make this event possible!"
Cara Couture
Senior Manager, Marketing Automation
Carolina Panthers and Charlotte FC
Meet Some Sponsors
Premier Sponsor
Get in Touch
Speaking
Speaking slots are exclusively for marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?