The New Value Equation
Rethinking How We Meet Guest Expectations
Attention is fragmenting, guests remain wary of price and quality, and to cap it all off, traffic is flat. Despite the best efforts of almost every QSR brand and restaurant group, this can’t be solved with a cleverly named BOGO or permutation of the $X Meal Deal.
As we forge ahead into Q2 and beyond, growth increasingly depends on the investment in real relationships and quality customer experience. Join us at MediaPost’s Spring edition of the Brand Insider Summit: QSR, as we examine the levers in loyalty, digital, delivery, paid media and social to find that the brands pulling ahead are the ones who are expanding the definition of value, activating data with purpose, and designing experiences with the guest at the center.
Featured Speakers Include
Kasey Ryan
Director of Brand Marketing
Zaxby's
Georgia Margeson
Senior Director, Brand, Creative Strategy & Activation
Church’s Texas Chicken
Brian Smith
Senior Brand Strategist
Chick-fil-A
Carrie Riley
CMO
Aroma Joe's
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience Savannah
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Featured Attendees Include
Don't Take Our Word For It
"Brand Insider Summit: QSR provided an opportunity to connect with multiple brand-side marketers and openly discuss the challenges and successes we were experiencing in our various businesses. There was a great mix of content and time to connect, so you felt like you were genuinely able to learn and form a connection. I look forward to future Insider Summits!"
Alicia Mowder
SVP, Product Strategy & Insights at Panera
Meet Some of Our Sponsors
Title Sponsor
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?