Standing Out in a Sea of Sameness
The Next Frontier of QSR
Everyone in restaurant marketing is working harder than ever. Better creative. Smarter media. More influencers. More LTOs. While it's true the rising tide lifts all ships, it also makes it harder to differentiate. When there's an abundance of choice and an abundance of value, what truly makes a guest choose our restaurant over a competitor?
Join MediaPost this winter at our Brand Insider Summit: QSR to hear what it actually takes to build a brand where guests feel like they belong, and stick with you through every life stage. How do we earn, not buy, cultural credibility? How do we balance local precision with national scale? How can creators and AI make our teams faster without losing what makes our work distinctive? And when discounting trains guests to wait for a deal, how do we rebuild the levers that actually drive frequency and loyalty? Let's take a hard look at what growth looks like now that the old playbook isn't cutting it anymore.
Previous Speakers Include
Brian Pruitt
VP, Media Strategy
Inspire Brands
Deanna Hernandez
Field Marketing Officer
McDonald's
Claudia Schaefer
CMO
Smoothie King
Maria Hokanson
EVP, Marketing
Dairy Queen
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience Santa Barbara
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Previous Attendees Include
Don't Take Our Word For It
"Brand Insider Summit: QSR provided an opportunity to connect with multiple brand-side marketers and openly discuss the challenges and successes we were experiencing in our various businesses. There was a great mix of content and time to connect, so you felt like you were genuinely able to learn and form a connection. I look forward to future Insider Summits!"
Alicia Mowder
SVP, Product Strategy & Insights at Panera
Meet Some of Our Sponsors
Title Sponsor
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?