Marketing: Politics

Midterm Momentum

Applying Campaign Lessons of 2025

The 2026 midterms are expected to be the most expensive in history, with over $10.84 billion forecast in media spend. In 2025, more money was being spent on state races and ballot measures amid the congressional gridlock.  These “off-year” fights delivered lessons that campaigns cannot afford to ignore.

At MediaPost's 13th annual Marketing Politics conference, we'll take a closer look at recent political campaigns and reveal both where the money truly flowed, and where it’s headed next.  From the enduring power of influencers and podcasters to the accelerating shift from linear to CTV, we’ll explore whether campaigns are really reaching voters where they live and stream.  AI is reshaping political strategy but how can it be deployed ethically and effectively? How is culture becoming a lever to energize and mobilize? And what can campaigns learn from decentralized, social-first activism whether it’s unexpected grassroots surges or by using creative tools like automated chatbots?

Join us for a DC tradition - MediaPost’s after-action report on trends to date, and forecast of things to come in this historic political season - from campaign leaders, political committees, PACs, and agencies.

Featured Speakers

Previous Attendees Include

Don't Take Our Word For It

"All politicians in Washington need to make sure to send their campaign managers to MediaPost's Marketing Politics conference. Less than that would be pure trial and error that may cost them large sums with low ROI."

- Harun Kazaz, President and CEO, American Story Channel/American Software Works

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