Precision in the Plan
Reimagining Media Strategy for 2027 and Beyond
The media plan has never carried more weight or faced more pressure. Budgets are tighter. Channels are multiplying. AI is rewriting how plans are built and bought. And audiences don't sit still long enough to be reached in the same way twice.
How will planners stay disciplined without playing it safe? How do we activate against culture, commerce, and the customer journey without losing the thread? At our fall edition of the Planning & Buying Insider Summit, we'll tackle the questions that matter most to the practitioners responsible for where the media dollars flow.
Featured Speakers Include
Kathy Neumann
CMO
Apartments.com
Steve McGowan
RVP, US Consumer Experience
Mondelez
TJ Salopek
Director, North America Paid Media
Goodyear
Stacy Chatz
Senior Director, Media Measurement, Optimization & Web Analytics
Pfizer
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience everything Chicago has to offer
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Some Attendees Include
Don't Take Our Word For It
"The Summit was such a well thought out, highly curated experience. I was lucky enough to be part of a panel and host a roundtable, and really appreciated the discussions. I loved the size of the Summit – it was just enough attendees without being overwhelming, and it gave me a great opportunity to meet more people and connect throughout the three days together. Also, awesome job with food..."
Megan Jones
Chief Media Officer, Digitas
Meet Some of Our Sponsors
Premier Sponsor
Title Sponsor
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?