Prove It: Retail’s New Rules for Earning the Next Purchase
How retailers win a journey that AI, the store, and the second purchase have rewritten
The shopper journey no longer runs in a straight line. Customers ask an AI chatbot before they ask an associate. They try it in store, buy it through a partner, and come back three months later. Or they don’t come back at all.
Meanwhile, stakeholders still want to know whether yesterday’s dollar came back as a dollar fifty. Marketers are stuck between proving short-term returns and protecting the experiences, relationships, and awareness that may take years to pay off.
At this winter’s Retail Insider Summit, we’re bringing together senior marketing leaders to rewrite the rules for what comes next. We’ll cover the store as a destination, omnichannel journeys designed for the bounce, winning AI search, customer listening at scale, the second purchase and measurement built on lifetime value rather than vanity metrics.
Previous Speakers Include

Danielle Rendini
Head of Retail
American Girl

Scott Kirby
Chief Owned Retail Officer
Purple

Carla Sexton
Senior Director, Marketing
Ashley Furniture

Kara O'Brien
SVP, Marketing
Rue Gilt Groupe
What To Expect
This is no ordinary conference.

Previous Attendees Include












Don't Take Our Word For It
I was beginning to think that conferences weren’t worth the time. You all have CHANGED MY MIND. You gather incredible people, build content that is worth the time AND give us the opportunity to get some fresh air tougher, to really connect. The experience is invaluable, and I am so grateful. I hope I can attend more in the future!

Lisa Scheps
Vice President at L'Oreal
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Speaking
Speaking slots are exclusively for in-house marketers at retailers. Have a good story?
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No other event gets you closer to decision makers from top brands. Ready to learn more?
VIP Program
Summits are complimentary to marketers at major brands or agencies. Is this you?




