The Collage Effect
Post-Media Media Planning
What is “media” now, anyway? From content creators and influencers, to walled off RMNs and Black-Boxed platforms, to celebrity partnerships and branded experiences, the media universe has become a collage. How do you plan against such disparate channels and styles of consumer engagement, let along measure and attribute it?
As we enter what may be a “post-media” mediascape, the Winter edition of MediaPost’s Planning and Buying Insider Summit explores how traditional media strategy needs to rethink its basic techniques to craft a plan.
How are brand outcomes activated across incompatible touchpoints? Managed when platform algorithms obscure the mechanics? Measured, let alone optimized, in real time?
Join us as we ask the hard questions about the very nature of media buying and planning in a radically diversified media future.
Featured Speakers Include
David Rosenblum
VP of Global Media
Mattel
Melissa Fry
Senior Director of Marketing
Hooters of America
Trevor Guthrie
Co-Founder
Giant Spoon
Adam Herman
Chief Innovation Officer & President
Zimmerman Advertising
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers program our content, featuring only in-house brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience everything Bonita Springs has to offer
Evening
Dinners
Regroup with everyone from the summit to network and socialize over cocktails and dinner
Some Attendees Include
Don't Take Our Word For It
"The Summit was such a well thought out, highly curated experience. I was lucky enough to be part of a panel and host a roundtable, and really appreciated the discussions. I loved the size of the Summit – it was just enough attendees without being overwhelming, and it gave me a great opportunity to meet more people and connect throughout the three days together. Also, awesome job with food..."
Megan Jones
Chief Media Officer, Digitas
Meet Some of our Sponsors
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?