Building the Performance Marketing Blueprint
Humanizing metrics in a fragmented world
Getting back to the basics of performance marketing is the solution for a cluttered and heavily fragmented consumer landscape. Marketers need to take a step back and understand that at the other side of a click is a human being. Omnichannel marketing has become a maze and attention is fleeting. How can brands more effectively reach these audiences while grabbing their attention enough to make a purchase?
Social commerce and short-form video are capturing more consumer attention than before. First-party data and retail media networks seem to be the solution towards the cookieless world and measurement standardization across channels can effectively measure KPIs and ultimately ROI. Consumer behavior and search are evolving with each generation.
During this summer’s Performance Marketing Summit, we’re updating the performance marketing playbook, exploring how brands are adapting to a more human centric performance marketing approach, and diving deep into the tactics they are using to ultimately drive ROI.
Featured Speakers
Christine Luong
VP of Product (Offers)
Mastercard
Dylan Floyd
Senior Manager, Connections & Media
Coca-Cola
Donna Bedford
Global SEO Strategy and Operations Lead
Lenovo
Sarah DeThomasis
Head of Social Media
Minted
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience everything New Orleans has to offer
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Some Attendees Include
Don't Take Our Word For It
"This conference has become invaluable to me. Meeting incredibly smart and like-minded people in the industry is something that is very rare. The quality of the content and collaboration is unrivaled with any other conference I have been apart of. Most conferences can be sterile, but this one is very personable. I have become quite close with a number of the participants through out the years. The networking alone is enough of a draw to come, and then the scheduling of the content is a perfect combination."
Annie Stickney
Executive Director of Omnichannel Analytics at JPMorgan Chase
Meet Some of our Sponsors
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?