The Art of Elevated Experiences
Culture, Credibility and the New Rules of Relevance in Luxury Retail
True luxury isn’t about price: it’s about presence, perception and purpose. As the category cools from its post pandemic-era high, luxury retailers must reassert their relevance amid shifting consumer expectations and fragmented media. Consumer confidence is wavering. Cultural cachet is harder than ever to earn. Standing out requires more than heritage; it demands heat.
How do we market in a wants, not needs, category that’s more prone to the ebbs and flows of the economy and changing consumer preferences? How do we marry brand desirability with operational excellence to create customers for life? What strategies work to reclaim the upper funnel?
This fall, MediaPost is launching a first-of-its-kind experience: The Brand Insider Summit: Luxury Retail. We’re digging into the new role of luxury as brands become more than storytellers, but cultural icons, orchestrating high-impact creative, unparalleled quality and lasting connections and across every customer touchpoint.
Completely confidential. Completely off the record.
Join us in Napa Valley as an exclusive group of luxury’s boldest minds gather behind closed doors to discuss the future of high fashion, heritage retail and elevated brand experiences.
Featured Speakers Include
Lindsay Smelser
GM, Lexus Marketing
Toyota
Reid Myers
Head of NA Marketing
Baccarat
Cathy Roper
Vice President of Marketing
Miele
Edward Campbell
Global Luxury Strategy Lead
Dentsu
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience Napa
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Previous Brands Include
Don't Take Our Word For It
"The most productive, insightful, and engaging conference I have attended. I left with immediate next steps for myself & my team, as well as a more nuanced understanding of the broader challenges and opportunities for our industry. A must-attend for any marketer."
Kelsey Ragsdale
Director, Digital Media, Gucci
Meet Some of our Sponsors
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?