DOOH’s Full Funnel Frontier
Real-Time Signals, Performance at Scale, and Reaching the Moments that Matter
Digital Out of Home is no longer the new kid on the block. Make no mistake, DOOH is still inventive, creative, and dynamic, but after over two decades of innovation and iteration, this is a channel at maturity. Media planners, broadly, know what to expect.
But with that maturity comes the responsibility of a greater set of capabilities: The enablement of context-aware and data-enriched media that can drive measurable business results. And it brings greater complexity to strategy and scale. How do brands harness real-time signals across weather, traffic, and local events to target moments that truly matter? How do media buyers balance broad, efficient automation with the spontaneity of local inventory? And what does it take to truly shift DOOH from a top-of-funnel awareness tool into a full-funnel performance channel?
At this fall’s Digital Out of Home Insider Summit, we’re diving deep into the strategic and operational challenges—and opportunities—facing DOOH planners today. From building DOOH into integrated 360 marketing plans to mastering the art and science of immersive creative and sophisticated measurement, we’ll explore how DOOH is cementing itself as a powerful channel that influences the consumer across the full funnel.
Featured Speakers
David McKillips
President and CEO
CEC Entertainment
Denise Cherry
Vice President of Marketing
Rivian
Regina Campbell
SVP, Marketing
Tanger Outlets
Adrian Witter
Group Director, Solutions Lead, Advanced DOOH
WPP Media
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience everything Austin has to offer
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Some Attendees Include
Don't Take Our Word For It
“MediaPost's DOOH Insider Summit is the kind of conference experience we often hope for but rarely find. It's a mix of honest, open access to brands and their case studies, along with just the right amount of media partner presnce. The casual tone and relaxed atmosphere make these summits a worthwhile investment for DOOH/pDOOH practitioners who want to better their game and also plant seeds for lasting industry friendships.”
Rick Robinson
CEO at PJX Media
Meet Some of our Sponsors
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?