Home - Brand Insider Summit: CPG

Agility continues to be top of mind as CPGs work to keep up with today’s constantly changing marketplace and economy. Brands need to adapt with consumer behavior in order to effectively engage in this cluttered environment. Though fighting for attention isn’t enough, CPGs that win product discovery and drive customer retention will be the ones to succeed.

As inflation cools, it seems consumers have permanently changed their shopping habits. They continue to purchase private labels, and often times when they do buy from brands, they opt for the one with the most compelling value proposition.

It’s imperative that brands stay on top of what people are thinking and doing in order to keep up. The challenge is with data restrictions and growing competition, achieving that level of personalization can be a challenge. So how do you do it? How do you acquire enough data and insights to stay on top of consumers’ needs?

Join us for this fall's CPG Brand Insider Summit as we dive into leveraging the latest technology, engaging with RMNs and investing on emerging channels.