Where Elegance Earns Relevance
Strategies, signals and bold bets for the next era of luxury marketing
The rules of luxury are being rewritten, and the marketers who understand that will define the next decade of the category. Wealth is concentrating at the top, Gen Z is redefining what status means, AI is becoming the infrastructure of personalization, and sustainability has crossed over from messaging to mandate. The consumer who walked into your flagship five years ago is a fundamentally different person today.
How do we navigate the bifurcation of the luxury market? How can we personalize at scale without losing the human touch? What does the generational shift from aspirational to identity mean for our current marketing campaigns?
If you geek out over the intersection of brand equity, data strategy, and what it takes to earn true loyalty from the most discerning consumers in the world, this summit is for you. Join us this fall in Napa Valley as we tackle showing up for Gen Z and Gen Alpha without alienating the UHNW core, designing experiences that live beyond the algorithm, and the impact AI is having on all of us.
Previous Speakers Include
Lindsay Smelser
GM, Lexus Marketing
Toyota
Reid Myers
Head of NA Marketing
Baccarat
Cathy Roper
Vice President of Marketing
Miele
Edward Campbell
Global Luxury Strategy Lead
Dentsu
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience Napa
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Previous Brands Include
Don't Take Our Word For It
"The most productive, insightful, and engaging conference I have attended. I left with immediate next steps for myself & my team, as well as a more nuanced understanding of the broader challenges and opportunities for our industry. A must-attend for any marketer."
Kelsey Ragsdale
Director, Digital Media, Gucci
Meet Some of our Sponsors
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?