Art & Science: Media Planning In The AI Age
Automation, customer-centric targeting, and a return to the full funnel approach
Media planning has always been a blend of creative instinct and thoughtful reasoning—but the rise of AI is rewriting the rules. As algorithms reshape workflows and data unlocks new possibilities, the challenge is clear: How do we embrace these tools without losing the human touch that makes our strategies resonate with the very real person on the other end?
From harnessing RMNs that promise to bring media buyers closer to the customer journey to targeting newer generations that defy traditional consumption habits, the landscape is more complex—and more exciting—than ever. How do we craft strategies that are as creative as they are data-driven? How do we balance the funnel so that our awareness and performance media are working together in concert?
Join us as we explore the evolving intersection of technology and creativity in this new era of media.
Featured Speakers
Kimberly Ito
CMO
Mitsubishi
Marissa Tario
Head of Paid Media
Rhone
Scott Sutton
Director of Media
CKE Restaurants
Shula Sinclair
Chief Strategy Officer
T&P
What To Expect
This is no ordinary conference.
3 Days,
100 People
Get real, quality time with other industry experts at an intimate, invite-only experience
Morning
Content
Former marketers plan our agendas, featuring only in-house experts at brands or agencies
Afternoon
Activities
Relax and unplug with a smaller group to experience everything Nashville has to offer
Evening
Dinners
Regroup with everyone from the summit to kick back and network over cocktails and dinner
Some Attendees Include
Don't Take Our Word For It
"The Summit was such a well thought out, highly curated experience. I was lucky enough to be part of a panel and host a roundtable, and really appreciated the discussions. I loved the size of the Summit – it was just enough attendees without being overwhelming, and it gave me a great opportunity to meet more people and connect throughout the three days together. Also, awesome job with food..."
Megan Jones
Chief Media Officer, Digitas
Meet Some of Our Sponsors
Premier Sponsor
Get in Touch
Speaking
Speaking slots are exclusively for in-house marketers at brands or agencies. Have a good story to share?
Sponsoring
No other event gets you closer to decision makers from the most respected brands. Ready to learn more?
VIP Program
Summits are complimentary to senior brand and agency leaders in media, marketing or digital. Is this you?