Shift Happens: Adapting to Automotive’s Accelerating Marketplace
The marketing environment in the automotive business is constantly changing, and the acceleration of the change is getting faster. It's not just a product acceleration, it's not just a marketing acceleration, it’s a consumer buying acceleration. How do automotive marketers adapt to the new world? How does AI fit into the equation? Is custom content (no longer the shiny new thing) still important and what are some best practices? What is the best way to emphasize brand authenticity?
Featured Speakers
Akerho “AK” Oghoghomeh
Senior Vice President of Marketing
Lucid Motors
Megan Amic
Manager, Head of Media
American Honda Motor Co., Inc.
Russell Wager
Vice President, Marketing
Kia America
Ryan Decker
Vice President, Strategy and Brand
Scout Motors
Previous Attendees Include
Don't Take Our Word For It
"The Marketing Automotive conference put on by MediaPost is a great collection of automotive marketing leaders sharing their insights on how they are moving their business and the industry forward. It lays the foundation of knowledge and pushes the industry on how to stay with or ahead of the consumer demand. Great event."
- Aaron Shapiro, VP, Client Partnerships, GSTV
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